Van 9 tot en met 11 juni 2011 vond de 8e internationale Plain Language Conference plaats. Thema van de conferentie was ‘Establishing the framework for plain language. firmm verzorgde 2 seminars.
Less rules, more service: plain forms in the Netherlands
Judith Mulder, abstract
The Dutch government wanted to improve service and reduce the administrative load for citizens. In a top 10 of bottlenecks the understandability of government forms scored high. To improve the forms plain language is essential, but simply rewrite the forms wouldn’t suffice. Decided was to invest in tools and training to improve the design process. firMM developed a method for designing understandable forms in 10 steps. We elaborated the method in creative workshops, in a framework for reviews and applied it in sample projects. This seminar gives an impression of the tools and the impact of the project.
Multiple channels, equal content
Francien Malecki, abstract
The Dutch government decided all communication with citizins should be in plain language. As this decision applied to every Dutch public administration, the ministry of internal affairs supported the cities to organize their forms in plain language. firMM was applied to develop content for complex forms that cities could easily implement. We developed content in such a way that it fits multiple channels. Implementation of this content not only led to positive comments, the city also gathered more and better respons and saved costs. This session demonstrates how to develop content for application forms appropriate to various channels.